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Sweetheart Boutique
  • Shop
    • Bras
      • Everyday Bras
    • PANTIES
      • Basic
      • Fashion
      • Period
    • Loungewear
  • Bra Care & Education
    • Bra Care
    • Bra Wardrobe
    • Bra Explanation
    • Breast Info
    • Resources for Breast Care
  • Bra Fitting
    • Book Appointment
    • What to Expect in a Fitting
    • Check Your Size
    • Fit Guide
    • Size Calculator
  • Our Community
    • Our Events
    • Host an Event
    • Sweet Support - Our Nonprofit
    • Private Shopping
    • Ambassadors
  • Perks & Help
    • Loyalty Program
    • FAQ / Q&A
    • Returns / Exchanges / Refunds
    • Contact Us
  • About Us
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Hours

Monday: CLOSED

Tuesday: Appt. Only

Wednesday: 10:00am - 5:00pm**

Thursday: 11:00am - 5:00pm**

Friday: 11:00am - 5:00pm**

Saturday: 10:00am - 1:00pm**

Sunday: CLOSED

** = Appointments Available

Contact

Email:hello@sweetheartboutiquejax.com

Phone: (904) 537-3504



Our Mission

Sweetheart Boutique is here to support, celebrate, and empower women with inclusive sizing, expert care, and body-positive love—always.


Visit Us in Murray Hill

We’re proud to call Jacksonville’s Murray Hill neighborhood home — a creative, walkable community full of small business spirit and vintage charm. You’ll find us nestled on Edgewood Avenue, where our boutique was designed to make every woman feel seen, supported, and celebrated.


1140 Edgewood Avenue South
Jacksonville, FL 32205


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