Jacksonville's Premier Lingerie Boutique
Find Your Perfect Fit, Feel Your Sweetest Self
Inclusive bra fittings, confidence-boosting lingerie, and post-surgical support — designed for every body, every size, every day.
Now offering virtual fittingsStart Here
What Brings You In Today?
You deserve more than a great bra — you deserve an experience. Tell us where you are and we'll guide you straight to what you need.
I Need a Better Fit
Every size, every shape. If bra shopping has ever felt impossible — it's not you, it's the bra. Our expert fitters change that.
Find Your Fit →
I'm Post-Surgical
Mastectomy bras, breast forms, and compassionate, knowledgeable support for every stage of your journey.
Shop Post-Surgical →
Everyday Comfort
Beautiful basics, wireless styles, and all-day support you'll actually look forward to putting on each morning.
Shop Everyday →
Something Special
Bridal, boudoir, date night — lingerie for life's most intimate and unforgettable moments.
Shop Lingerie →The Fitting Room
Not Sure of Your Size?
You're not alone — 80% of women are wearing the wrong bra size. Select your measurements and we'll show you exactly what to shop.
Not sure how to measure? Download our free fit guide ↓
New in the Boutique
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Pink Garden Bodysuit
Vendor:MapaleRegular price $58.00 USDRegular price -
Butterfly Set
Vendor:Jordan de RuiterRegular price $109.00 USDRegular price -
Sold outPastel Wings Mini Slip
Vendor:Kilo BravaRegular price $73.00 USDRegular price -
Blue & Nude Two Piece Set
Vendor:MapaleRegular price $58.00 USDRegular price -
Baby Blue Daisy Bodysuit
Vendor:MapaleRegular price $57.00 USDRegular price -
Primrose Bralette & Hipster
Vendor:Kilo BravaRegular price $92.00 USDRegular price -
Pink & Palm Beach PJ Short Set
Vendor:Bella Sleep & SpaRegular price $56.00 USDRegular price -
Rose Sleep Romper
Vendor:MapaleRegular price $49.00 USDRegular price
More Than a Boutique — A Place to Feel Celebrated
The Sweetest Experience
Whether you're recovering from surgery, rediscovering your confidence, or simply ready for a better fit — Sweetheart Boutique offers private fittings and compassionate support designed for real women's bodies.
💗 "I left feeling seen, supported, and beautiful again." — Amanda R.
BOOK AN APPOINTMENTBeyond the Boutique
There's More to Love — Here's What Else We Do
Sweetheart is a destination — for fittings, photography, community, and self-celebration.
Boudoir Photography
Feel your most beautiful self. Private boudoir sessions in an empowering, judgment-free space — with lingerie styled just for you.
Learn More →Breast Castings
A one-of-a-kind keepsake that celebrates your body exactly as it is — ideal for any stage of life, including pre- or post-surgical milestones.
Learn More →Events & Space Rental
Bra fit parties, community gatherings, private shopping events. Our Murray Hill boutique is available for intimate, memorable occasions.
Inquire →Post-Surgical Support
For Every Stage of Your Journey
You deserve comfort, confidence, and compassionate care. We specialize in mastectomy bras, breast forms, and post-surgical fittings — fitted privately, with expertise and heart.
Shop the Boutique
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Accessories
The little details matter. From fashion tape to wash bags and specialty...
Meet Stacey
OWNER · CERTIFIED BRA FITTER · JACKSONVILLE, FL
Born from a mission to create a local, body-positive space, Sweetheart Boutique was built to empower everyone to feel comfortable and confident in their skin. From everyday essentials to specialty and post-surgical pieces — every fitting is personal, and every client leaves feeling celebrated.