NORTHEAST FLORIDA’S PREMIERE BRA & LINGERIE BOUTIQUE
Located at 1500 King Street, Sweetheart Bra & Lingerie Boutique offers more than just a shopping destination; it's a celebration of self-confidence, comfort, and individuality.
Our mission is to empower every client with the comfort, confidence, and support they deserve. We are dedicated to providing a personalized and inclusive experience, offering a diverse range of sizes, styles, and expert fittings to cater to every body. Through our commitment to body positivity, education, and exceptional customer service, we aim to redefine the bra shopping experience, ensuring that every person that walks through our doors feels empowered, comfortable, and beautiful in their own skin.
SHOP THE BOUTIQUE
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The Valentine
Drape your curves in the best-selling Valentine Lace Babydoll from OH LÀ...
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Accessories
Explore our selection of bra and lingerie accessories. From comfort-enhancing essentials to...

Meet Stacey
OWNER OF SWEETHEART BOUTIQUE
Born from a mission to create a local, body-positive space, our boutique was established to empower everyone to feel comfortable and confident in their skin. I believe in providing high-quality bras and lingerie that cater to all body types, needs, and styles, from everyday essentials to specialty items. Our passion for fit, comfort, and self-care extends beyond the garment itself—it's about helping every individual find a piece that celebrates who they are. With expert fittings, post-surgical options, and a commitment to supporting local communities, we're here to provide not just lingerie, but a personal, uplifting experience. I would love to welcome all folx into this safe space!
- Follow Me on Instagram -
@sweetheartboutiquejax